Remy Usman is a visual designer, currently at GoGuardian.
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VISUAL IDENTITY, CONCEPTING & SYSTEMS DESIGN
Coach Program Suite
As visual designer for this project, I designed a visual system for the Certified Coach Program—comprehensive training on GoGuardian products for teachers—that unifies a broad product suite, sparks delight, and celebrates achievement.
Definition
Tasked with first designing Edulastic’s Coach materials, I audited each product’s existing Coach assets to identify opportunities for cohesion throughout the suite. I outlined and compared design options, considering factors such as container shapes, ribbon placement, content hierarchy, illustration fidelity, color palette, and type treatment.
Tasked with first designing Edulastic’s Coach materials, I audited each product’s existing Coach assets to identify opportunities for cohesion throughout the suite. I outlined and compared design options, considering factors such as container shapes, ribbon placement, content hierarchy, illustration fidelity, color palette, and type treatment.
Ideation
Next, I brainstormed themes to create a consistent voice for the achievement badge system. Through sketches, I evaluated how well these themes aligned with the project's constraints and sought ways to incorporate moments of delight—an important element for the advocates team.
Next, I brainstormed themes to create a consistent voice for the achievement badge system. Through sketches, I evaluated how well these themes aligned with the project's constraints and sought ways to incorporate moments of delight—an important element for the advocates team.
Creation
Building upon strong themes and ideas, I developed higher fidelity sketches as a proof-of-concept to ensure the distinctiveness of Edulastic's Coach badge within the larger badge system. I explored various containers, themes, hierarchies, and treatments to find the most flexible and practical solution.
Building upon strong themes and ideas, I developed higher fidelity sketches as a proof-of-concept to ensure the distinctiveness of Edulastic's Coach badge within the larger badge system. I explored various containers, themes, hierarchies, and treatments to find the most flexible and practical solution.
Converge
After presenting the in-progress work to the team, we agreed on a "teacher's supply list" theme centered around an Edulastic badge that features a star-shaped award sticker. Considering a possible brand palette shift, I further explored color options for the Edulastic badge and refined the design.
After presenting the in-progress work to the team, we agreed on a "teacher's supply list" theme centered around an Edulastic badge that features a star-shaped award sticker. Considering a possible brand palette shift, I further explored color options for the Edulastic badge and refined the design.
Delivery
Once the Edulastic badge design was approved, I created shells and proposed imagery for future Coach badges across the product suite. I also implemented basic governance measures to ensure a smooth handoff to future designers. With the Edulastic Coach badge and the badge system established, I proceeded to design the remaining campaign deliverables and templates.
Once the Edulastic badge design was approved, I created shells and proposed imagery for future Coach badges across the product suite. I also implemented basic governance measures to ensure a smooth handoff to future designers. With the Edulastic Coach badge and the badge system established, I proceeded to design the remaining campaign deliverables and templates.
Landing page for the Edulastic Certified Coach Training program.
Celebratory email that Edulastic coaches receive upon program completion.